Hello, I'm Dr. Wangjin Lee, Director of Boost Clinic Cheongdam.
This is the fourth entry in our opening journal. If you asked me what took the longest to figure out while preparing to open — it wasn't the equipment, and it wasn't the interior. It was deciding how to actually introduce this clinic to people. There was no template to follow for that.
Today's entry is the behind-the-scenes story of a day spent sweating in front of a camera.
Why I wanted to say it myself
There are plenty of ways to introduce a clinic. But while preparing to open, one thought kept coming back to me: the only person who can accurately describe what kind of place this is, and what mindset it's run with, is me.
Even if the sentences come out a little clumsy, I wanted my own words to be the ones reaching patients.
My approach to care starts with listening fully, and telling people plainly what's necessary and what isn't. I wanted our introduction content to carry that same attitude — plain language over polish, even if it took longer to get right. Sincerity, I think, simply takes time.
The director, frozen in front of a camera
The filming turned out to be far harder than I expected. In front of patients, I'm completely at ease. In front of a lens, my face went stiff, and I caught myself slipping into the kind of textbook phrasing I'd never actually use in a real consultation.
A staff member finally said, "Doctor, just talk like you do during a consultation" — and that was the one instruction I couldn't follow. I re-read the same line so many times I started losing track of what I was even saying.
Eventually I put the script down and just said it the way I actually would: "This treatment suits some people, and I wouldn't recommend it for others." That take ended up being the most natural one we filmed. Turns out, in front of a camera too, the answer was back in the exam room all along.
Editing is an exercise in subtraction
Editing mattered just as much as filming. I reviewed everything against three standards.
First, is it actually true? Anything that sounded like an exaggerated claim about results or how long they'd last got cut.
Second, does it sound like me? If a sentence didn't feel natural coming out of my own mouth, I rewrote it.
Third, could I say this to a patient sitting across from me? That was the real test.
Editing, in the end, was less about adding polish and more about cutting away anything that merely "sounded good" to keep only what we could honestly stand behind. The video got shorter. It also got a lot more like us.
On set
Filming day had us moving between the treatment rooms and the consultation room all day. The lights and cameras felt foreign at first — a few hours in, the space we see patients in every day suddenly felt warmer than usual. I suspect I'll remember the staff laughing together while reviewing takes for a long time.
You'll be able to watch the finished video on our Instagram. You'll also see exactly how awkward I was in front of the camera — but it's unfiltered, so we're sharing it anyway.
Making it myself, I think I finally understand something: sincerity doesn't come from polishing your words. It comes from the words inside the exam room and outside of it being the same.
I'll keep sharing this process honestly going forward.
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